Video: Slacktivism – Your Customers Care about Shared Purpose

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A shared purpose is communal across a business and transcends to customers and the public. In a new era of business transparency and slacktivism, more and more customers want to be intimately involved with the brands they interact with, piggy-backing on their purpose. But slacktivism isn’t consumer laziness, it’s a demand for businesses to do and be more. Explore our eBook to learn more. Continue reading